Privacy Policy

This policy was last modified on May 16, 2018.

The website you have entered (ArcticLightsAquatics.com, its sub-domains and any services available therefrom, including any mobile versions of the website or mobile applications) (the “Site”) is operated by Arctic Lights Aquatics, a division of Horses Are Expensive Ltd. (“ArcticLightsAquatics,” “we” or “us”). We respect the your privacy rights and recognize the importance of protecting information collected from you and about you. This privacy policy (the “Privacy Policy”) describes how we collect, use, and share that information.

Your use of the Site constitutes your acceptance of this Privacy Policy. If you would like to be automatically made aware of any changes to this policy, please contact us using one of the methods listed at the bottom of this article and ask to be added to an automatic notification email list.

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy.

Collection of Information

We collect personally identifiable information when you voluntarily provide it to us. When accessing the Site, we will learn certain information about you during your visit. We collect personally identifiable information from you in several different ways on the Site.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

Personally identifiable information means information that can reasonably used to identify youpersonally (such as your name, phone number, address, and email address). We collect this information when you voluntarily provide it to us (such as when you submit an inquiry or apply for a job online should such be posted). You can choose not to provide the requested information, but you might not be able to take advantage of certain Site features.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Our Site uses Google Analytics to help us learn about visits to both store and informational content and about the pages being viewed or interacted with.We encourage you to visit Google Analytics' currently available opt-outs for the web at: https://tools.google.com/dlpage/gaoptout/

Advertising features we currently use include:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

Similar to other commercial websites, our website utilizes a standard technology called ‘cookies’ (see explanation below) and server logs to collect information about how our Site is used. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our Site, and the websites visited just before and just after our own, as well as your IP address.

Use of Cookies

We also use cookies to collect information about your use of and access to the Site to enhance your experience. Cookies are small bits of information that may be placed on your computer by web sites you visit, applications you use, or advertisements you view. Cookies alone tell us nothing about who you are.

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

As examples of those cookies, some of them include (but are not limited to):

  • _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc)
  • _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
  • _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
  • cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
  • _secure_session_id, unique token, sessional
  • storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
  • PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where

Third-parties may also automatically collect information about you.

Some embedded content on the Site may be served by third-party content providers. Please note that these companies may also use cookies or other similar technologies to collect information about you, both on the Site and throughout the Internet. We do not have control over third-party information collection and use.

IP Addresses

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you.

When you access and use the Site, our technology and tools may automatically collect and record certain non-personally identifiable information about your use of the Site (including your IP address, your browser type, the make and model of device used to view the Site, location information, unique device identifiers, and other information relating to your use of the Site, browser or device).

Email Information

If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail and telephone. This also applies if you register for our website updates or products, sign up through any of our forms using your email address or make a purchase on this Site.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other items and services to our customers and prospective customers.

We will not obtain personally-identifying information about you when you visit our Site, unless you choose to provide such information to us.

We may disclose information when legally compelled to do so (in other words, when we believe that the law requires it or for the protection of our legal rights).

We collect and use the types of information described above to assist in the administration and operation of the Site and to provide you an efficient, meaningful, and customized experience.

In order remain competitive and to allow us to earn additional revenue from informational content posts we make use of the set of Google features related to direct advertising (Adwords and similar products by other vendors) and those related to remarketing by other vendors.

We may use the information to:

  • Fulfill our obligations with respect to reason you volunteered the information (e.g., to respond to an inquiry, evaluate your job application or product information request, etc.);
  • Allow you to participate in certain features of the Site;
  • Improve the Site or our products and services;
  • Optimize your experience on the Site (e.g., troubleshooting technical programs, storing your preferences, etc.);
  • Notify you about changes to the Site (including this Privacy Policy); and
  • Carry out our obligations and enforce our rights arising from arrangements between you and us

Email Policies

We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company at any time for non-business purposes unless strictly compelled to do so by law.

We will use your e-mail address solely to provide timely information about products or services in which you have expressed an interest in the subject or related subject matter.

We will maintain the information you send via e-mail in accordance with applicable law.

CAN-SPAM Compliance

In compliance with the CAN-SPAM Act, all e-mail sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Consent/Choice/Opt-Out

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery, or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us using the information at the bottom of this article.

Our Site provides users the opportunity to opt-out of receiving communications from us and our partners by reading the unsubscribe instructions located at the bottom of any e-mail they receive from us at anytime.

Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.

Use of External Links

The Site may contain links to many other websites. We cannot guarantee the accuracy of information found at any linked site that we do not directly own or control. Links to or from external sites not owned or controlled by us do not constitute an endorsement by us of either the site or of any of its employees or the sponsors of these sites or the products or information presented therein.

By accessing this Site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing the Site. The materials contained in this Site are protected by applicable copyright and trade mark law.

Third-Party Websites and Third-Party Embedded Content.

We do not control the privacy policies of third-party web sites, our affiliates, service providers, and business partners which may be accessed, directly or indirectly, through your use of the Site. Any information you provide to, or that is collected by, third-party sites may be subject to the privacy policies of those sites (including third-party content embedded on the Site), if any. It is up to you to review the terms of use and privacy policy of third-party websites or third-party content originators.

Intellectual Property Rights

All copyrights, trademarks, patents and other intellectual property rights in and on our website and all content and software located on the Site shall remain the sole property of or its licensors. The use of our trademarks, content and intellectual property is forbidden without the express written consent from us.

You must not:

  • Republish material from our website without prior written consent
  • Sell or rent material from our website
  • Reproduce, duplicate, create derivative, copy or otherwise exploit material on our website for any purpose
  • Redistribute any content from our website, including onto another website

Acceptable Use

You agree to use our website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the website. Prohibited behavior includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use our website to send unsolicited commercial communications. You must not use the content on our website for any purpose without our express written consent.

Restricted Access

We may at any time restrict access to parts (or all) of our website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of our website, you must ensure that both your username and password are kept confidential.

Use of Testimonials

In accordance to with the FTC guidelines concerning the use of endorsements and testimonials in advertising, please be aware of the following:

    • Testimonials that appear on the Site are actually received via text, audio or video submission. They are individual experiences, reflecting real life experiences of those who have used our products and/or services in some way. They are individual results and results do vary. We do not claim that they are typical results. The testimonials are not necessarily representative of all of those who will use our products and/or services.
    • The testimonials displayed in any form on this Site (text, audio, video or other) are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened. In other words, not the whole message received by the testimonial writer is displayed when it seems too lengthy or not the whole statement seems relevant for the general public.
    • The Site and its owners are not responsible for any of the opinions or comments posted on this Site. The Site is not a forum for testimonials, however it provides testimonials as a means for customers to share their experiences with one another. To protect against abuse, all testimonials will be periodically reviewed and/or removed by the management of the Site. The Site does not share the opinions, views or commentary of any testimonials on the Site. The opinions shared are strictly the views of the testimonial source.
    • The testimonials are never intended to make claims that our products and/or services can be used to diagnose, treat, cure, mitigate or prevent any disease. Any such claims, implicit or explicit, in any shape or form, have not been clinically tested or evaluated.

How Do We Protect Your Information and Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. However, doing so is allowed, but at your own risk. Some of the information you may enter on our website may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive information is never transmitted via email unless specifically or implicitly requested by you.

The Site may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our Site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.

For site security purposes and to ensure that this service remains available to all users, this Site uses software programs to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.

Affiliates and Subsidiaries

We may share your information collected on this Site with our subsidiaries or affiliated companies.

Providers

We may provide collected information to our service providers. They may use your information to perform services for us and may have access to, store and process your personal information to provide services on our behalf.

Our Site is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Law Enforcement and Safety

We may also share or disclose your information to comply with a court order or other legal obligation, to enforce the Site terms of use, and to protect the rights, property or safety of our users and other third-parties. We may disclose your personal information if you violate our Terms of Service. We may disclose information to government or law enforcement officials or private parties as we determine, in our sole and absolute discretion, is necessary or appropriate to respond to claims or to comply with legal processes, to comply with laws, regulations or ordinances or to prevent or stop illegal, unethical or actionable activity.

Business Transfer

In the unlikely event that Arctic Lights Aquatics or Horses Are Expensive Ltd. undergoes a merger, acquisition by another company or sale of its assets, your information will, in most instances, be part of the assets transferred. As such, if our Site is acquired or merged with another company your information may be transferred to the new owners so that we may continue to provide information to or sell products to you.

Opting-Out of Information Use

As described herein, we collect personally identifiable information about you when you voluntarily provide it to us, collect other information about you and your use of the Site automatically when you interact with us.

If you do not want us to use your collected information as described above, please email us at the address below with such request.

With respect to the Site’s use of cookies and other similar technologies, by adjusting settings on your browser, you may elect not to allow cookies to be placed, and thus opt out of certain features of the Site and the Site’s automatic collection of certain information about you.

Protection of Information

We use reasonable measures to safeguard your information in our possession. However, no data transmission over the Internet is completely secure and no security mechanism is impenetrable. Therefore, although we take steps to protect your information, we cannot guarantee the security of the information that we collect from you or the security of our servers or the Site. By accessing the Site, any transmission of information is at your own risk and you agree to assume all risk in connection with information sent to us or collected by us.

Disclaimer and Limitation of Liability

Neither the Site nor its owners make representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this Site.

All the materials on this Site are provided ‘as is’ without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if has been advised of the possibility of such loss or damages.

Foreign Jurisdiction

The Site is governed by and operated in accordance with the laws of Canada.

Policy Changes

We reserve the right to amend this privacy policy at any time with or without notice. Should you wish to be apprised when the policy changes, please contact us using the information presented in this article to be included on a notification email list.

However, please be assured that if the privacy policy changes in the future, we will not use the personal information you have submitted to us under this privacy policy in a manner that is materially inconsistent with this privacy policy, without your prior consent.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

Children and Parents

We respect children’s privacy. We do not target or knowingly or intentionally collect personally identifiable information from children under the age of 13. By using the Site, you have represented and warranted that you are either 18 years of age or using the Site with the supervision of a parent or guardian. If you are under the age of 13, you may not use the Site. If you become aware that your child has provided us with personal information without your consent, please email us at the address provided below.

Miscellaneous

From time to time, we may modify this Privacy Policy to reflect, among other things, changes in the law or our information collection and use practices and such modifications shall be effective upon posting by Arctic Lights Aquatics. Your continued use of the Site after a revised Privacy Policy signifies your acceptance of the revised Privacy Policy.

It is important that you review this Privacy Policy regularly to ensure you are updated as to any changes.

Contact

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at neednewblanket@gmail.com or by mail at:

Arctic Lights Aquatics
[Re: Privacy Compliance Officer]
58 Cranford Common SE Calgary Alberta CA T3M1V5

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